Airline: security decision-making

Client: International airline 


Lack of real-time expert input into high-level decision-making on route/installation security

The client was an internationally-leading airline with a global presence. The airline is consistently evaluating potential new destinations and routes. The client wants to anticipate changes that could threaten aircraft in flight and crew on the ground, along with reputational threats. 


Oxford Analytica was tasked with providing a monitoring service of the airline’s destinations for the company’s risk manager. Along with regular short assessments, the client also received on-demand country intelligence reports and real-time threat alerts provided by an Oxford Analytica partner. Tailoring and responsiveness were needed to provide a service that was both tactical and strategic.


Phase I (Measure)

Core risk assessment: This phase presented the airline’s risk manager with Oxford Analytica’s view of the range of threats regarding each of its destinations prioritised for coverage. Threats included aviation security, civil unrest, and international sanctions, among others. This baseline analysis informed the client, while feedback helped Oxford Analytica understand the client’s perspectives and priorities.

Phase II (Map)

Spotlight online dashboard: This phase saw the construction of an online dashboard with ratings for each of the threats in the countries prioritised for coverage. The initial rankings were based on the core risk assessment and project kick-off meeting. The dashboard was then updated throughout the engagement. Additionally, the engagement team included the ratings in each piece of analysis delivered to the client, allowing for a quick understanding of Oxford Analytica’s view on a particular destination or threat.

Phase III (Monitor)

Spotlight Custom Monitoring: Members of the engagement monitored for developments or key signposts in the airline’s destinations, issuing an assessment when there was a change that could impact operations.

Monitoring occurred via open sources, the Daily Brief platform, and expert access. Understanding what information was relevant to the client, as well as how much to provide, and when, was critical.