Circuit board (detail)

We advise technology firms on how the macro risks and opportunities created by rapid technological progess (from cybersecurity to smart cities) impact their strategy, operations and markets.

Our original research also helps technology firms engage regulators and governments on macro and policy issues.

Client team: Public Policy

Issue: Microsoft wanted to engage with governments and policymakers on the long-term challenges for cyber security, and the real-world effects of policy decisions.

Engagement: Our Advisory thought leadership team wrote a study on how governments can maximise internet benefits by matching cyber security priorities to user needs. We developed a hierarchy of needs for internet users, ranging from access through resilience to connectivity to trust, considering the role of cyber security at each level. In our report, we applied this framework to plausible real world scenarios and case studies. With Microsoft, we then facilitated a conversation between the private and public sectors on how governments can take advantage of the internet-enabled economy while improving risk management for cyber security users.

Result: Microsoft has gone on to make cyber security in 2025 one of the core themes of their public policy outreach.

Client team: Fraud Investigation and Dispute Services at EY

Issue: The client wanted to demonstrate a leadership position in corporate investigation of cybercrime.

Engagement: Sponsorship of our annual conference, Global Horizons, and the sponsorship of a specific panel titled ‘Perspectives from the frontier of the war against cybercrime’ which featured key findings from the client's own work as well as expert opinions from fellow panellists. Videos of participation and one-on-one interviews with media partners were available for client use on social media and other platforms.

Result: The client demonstrated strong intellectual engagement in an issue critical to their clients and to their business, and used the intellectual capital generated at Global Horizons to reinforce their brand in the wider world.

Client team: Strategy

Issue: A data management company wanted to understand how future demographic, environmental and technological trends worldwide would influence the development of the IT sector.

Engagement: Scenario planning and demand forecasting from Advisory's macro strategy team.

Result: The client integrated our study into its strategy for pursuing new growth markets.

Client team: Strategic intelligence at a global technology company

Issue: The client wanted to better forecast future events and trends which would affect its business model, particularly those of low probability but high impact.

Engagement: Two-day analytical training workshop run by our Advisory practice.

Result: The client developed frameworks to bolster its decision-making process, both for individual executives and collectively.